Ben Crawley

When pleasure drives real change

Durex x (RED) - Have Sex. Save Lives.

Global equity + partnership campaign

Durex x (RED) - Have Sex. Save Lives. image 1
Durex x (RED) - Have Sex. Save Lives. image 2
Durex x (RED) - Have Sex. Save Lives. image 3

Durex x (RED) turned intimacy into impact. With Zara Larsson as global ambassador, the campaign linked purchases to funding HIV programmes and used World AIDS Day to drive awareness and action.